(DIGITAL UNLOCKED) BEST COURSE BY GOOGLE

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Google has taken a very good step to empower the small businesses in India, DIGITAL UNLOCKED is launched by google's CEO Sundar Pichai in January 2017, with the collaboration with the Indian school  of business and ministry of electronics and information technology to promote Digital awareness and help small and medium businesses startups to go digital India. Google has plan to touch the lives of around 51 millions business to go online .

They provide both online and offline training 


Google has partnered with FICCI ( federation of India for commerce federation of India and Indian school of business Hyderabad for training and certification .

ONLINE - https://learndigital.withgoogle.com/digitalunlocked

CERTIFICATION  :

OFFLINE- Google has also its offline centers in Chandigarh, Jalandhar, Jaipur, Haridwar, Bhuvershwar, etc here they offer 8 hr. sessions to SMBs. Google planned to conduct around 5000 workshop across 40 cities in coming 3 years.

Currently they cover 23 topics , In future they adding more new topics as required.
Following topics are covered in program :

  • The online opportunity
  • Your first steps in online success
  • Build your web presences connect though email
  • Get started with search
  • Make search work  for you
  • Be noticed with search ads
  • Improve your search campaign
  • Get started with analytics
  • Find success with analytics
  • Get noticed locally
  • Help others
  • Get noticed with social media
  • Discover the possibilities with mobile 
  • Deep drive into social media
  • Make mobile work for you
  • Advertise on others websites
  • Deep drive into display advertising
  • Expand internationally
  • Make the most of videos
  • Build your online shop
  • Sell more online
  • Plan your business online strategy
  • Get started with content marketing
  • Turn data into insights


MOBILE APP :

Google has also launched PRIMER to provide training. PRIMER is an app and will teach SMBs skills to develop their business online. PRIMER works offline and is available an play store.





 

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