REVIEW ON FUNDAMENTALS OF DIGITAL MARKETING BY PUNEET SINGH BHATIA

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Fundamentals of Digital Marketing by Puneet Singh Bhatia




About the Author: 
Puneet Singh Bhatia is a digital marketing and media professional and is having 13 years of experience. He  provides marketing consultations, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. He  has also led digital marketing projects across social, search, display, mobile, video, programmatic among other areas of digital marketing. You can also visit the Linkedin profile of the author at this address https://in.linkedin.com/in/mrpsbhatia

About the book:
This is a comprehensive textbook that  explains the fundamentals of the digital marketing in a very simple and informative way. Key terminologies are explained very well.This book is for the students as well as for  the entrepreneurs and the business owners who like to understand the fundamentals and concept of digital marketing so that they can apply apply it into their day to day business. I recommend this book to all  those who are interested in learning  about the digital marketing and its applications so as to bring a difference in the business they are in.

Details


Book:Fundamentals Of Digital Marketing
Author:
ISBN-13:9789332587373
Product CodeEBK0404549
Binding:Paper Back
Publishing Date:2017-07
Publisher:Pearson Education Limited
Number of Pages:496
Language:English

Table of contents:
Part I- Basics of Digital Marketing
Chapter 1- Introduction to Digital Marketing
Chapter 2- Digital Marketing Models Creation

Chapter 3- The Consumer for Digital Marketing

Part II- Digital Marketing Strategy Development

Chapter 4- Digital Marketing Assessment Phase

Chapter 5- Digital Marketing Strategy Definition
Part III- Digital Marketing Planning and Setup
Chapter 6- Digital Marketing Communications and Channel Mix
Chapter 7- Digital Marketing Operations Set-up
Part IV- Digital Marketing Execution
Chapter 8- Digital Marketing Campaign Management
Chapter 9- Digital Marketing Execution Elements
Part V- Digital Business - Present and Future
Chapter 10- Digital Business- Landscape and Emerging Areas
Chapter 11-A Career in Digital Marketing

Comments

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