DIGITAL ISLAND

ABOUT THE AUTHOR: Ian Dodson is visionary leader and an advocate for education and digital literacy, Ian Dodson is Co-Founder and Director of the Digital Marketing Institute. He has a   background in strategic leadership, business development, digital marketing and international partner management, he has been instrumental in the creation of a broad range of digital marketing and selling education programs from Specialist Diplomas to Postgraduate through to Masters.   For the past 8 years as Director of the Digital Marketing Institute, Ian has helped establish the company’s digital marketing and selling qualifications as the most widely taught global certification standard. In that time, he developed a Syllabus Advisory Council representing the world’s largest and most influential digital brands.   His focus on education standards in digital has resulted in a set of certification standards which serve as a respected qualification and career pathway for universities, students and

Before we go to know about the   Free Digital marketing tool ( Google keyword planner ) , Firstly we should know about  keyword WHAT IS KEYWORD Keyword is nothing but a word which acts as the key to cipher or code.Keywords  which tell us ,what your content is all about , so if we talk  according to point view SEO , they are the the words  and phrases, that any  searchers enter into search engines.Every content writer or website owner  are trying to to add , relevant keyword on your page what people are searching  so, that they  have better chance of  finding your content among the results. TYPES OF KEYWORDS Main keyword  long Term Keyword LSI (Latent  Semantic  Index ) Keywords Variations Of Main Keyword ( Google Instant) If  you are SEO  Beginner and want to start career in Search Engine Optimization, or career as blogger , you have to  learn  about free digital marketing tool i.e google keyword planner .Google keyword planner is totally based upon keywor