THE ART OF DIGITAL MARKETING BY IAN DODSON( best books for digital marketing)

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ABOUT THE AUTHOR:
Ian Dodson is visionary leader and an advocate for education and digital literacy, Ian Dodson is Co-Founder and Director of the Digital Marketing Institute. He has a  background in strategic leadership, business development, digital marketing and international partner management, he has been instrumental in the creation of a broad range of digital marketing and selling education programs from Specialist Diplomas to Postgraduate through to Masters. For the past 8 years as Director of the Digital Marketing Institute, Ian has helped establish the company’s digital marketing and selling qualifications as the most widely taught global certification standard. In that time, he developed a Syllabus Advisory Council representing the world’s largest and most influential digital brands. His focus on education standards in digital has resulted in a set of certification standards which serve as a respected qualification and career pathway for universities, students and employers around the world. 
ABOUT THE BOOK:

best book for digital marketing

Digital marketing has been a strong growth area for a number of years. Understanding it now is  an essential  for anyone who wants a career in digital marketing.The book dovetails with the Digital Marketing Institute’s certification programme and Dodson is a co-founder and director of the institute.The book starts by pointing the fact  that finding the right information on digital marketing is a challenge.The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumerIt is a strategic textbook on digital marketing. If you're looking for a digital marketing strategy guide, this is definitely the textbook to go with. It provides a strategic framework for digital marketing campaigns, like how to set goals, how to achieve those goals (strategy), how to break that strategy into action steps. The vast majority of tools this book suggests are really free or inexpensive, so it's very useful for both low and high budget digital marketing campaigns.

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