CAREER IN DIGITAL MARKETING

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ITS TIME TO GO DIGITAL 

Before we go to know about the digital marketing, First  we should know about  marketing .

WHAT IS MARKETING
Marketing is nothing but a concept where ever you have, if you have an product or if you have an service  and you want to sell it to your a customer so, you pro bally need  marketing. Marketing is very crucial aspect of management, where its is needed to promote sales for your product & services. Its is integrated part of business, Nobody actually can eliminate the aspect of marketing. If there is no marketing, the company will not probably exist.

WHAT IS DIGITAL MARKETING
The process of reaching out to and engaging with your customer or user through digital media it can be (Internet, Email, Mobile.........)
Digital Marketing is everything about letting people know what you want to tell them. Marketing is about providing information and digital is a way of doing it. Whether you use a computer, phone, tablet, anything digital to let people know what you have on your mind, it is Digital Marketing.

WHY DIGITAL MARKETING 

  1. Because In traditional business we require high investment and there is lot of marketing activities and the result are not measurable. But in Internet business the low investment are require, and low maintenance cost and the results are easily measurable.
  2. The digital marketing providing platform to the small and medium enterprises to compete against the big enterprises. Now small enterprises  can capture the big market with help of digital marketing .
  3. The digital marketing helps in to generate more revenues through generating high conversion rates  by using by digital marketing techniques such as SEO, SEM, etc.
  4. Growing the number of internet users .

FUTURE OF DIGITAL MARKETING

  1. IT industry revenue to touch $350 million by 2025 from $132 billion in 2016-2017 (what I am try to Emphases the potential of digital marketing , the people who have learn digital marketing not only secure their  career, but have secure their life because, potential to this is huge, the best part of this you not needing much technical knowledge, you need some business sense, you need some marketing techniques, to use this channel in best and optimum way.
  2. Globally digital technology spend to rise to 60% of overall expenditure by 2025 from 10% of total at present (Everybody trying to learn digital marketing everybody is putting money in digital marketing, why because digital marketing  has become channel, which is performance based. For eg: If you spend 1 crore on digital marketing, I can find out, return on my investment, How many clicks, I get, How many people are lending on my page, How many people are seen my product, How my people are done activity on my page (that is the beauty of digital marketing)
  3. Total global addressable market driven by adoption of digital technology like to to become $4 billion by 2025.
  4. Almost half of fortune companies to based in emerging markets by 2025
  5.  Almost 260 million jobs to be replaced or augmented by technology by 2025   
  6. These are real opportunity that you can look at when  you deal with digital marketing.                                                                                                                                                                                                                                                                                                                                         

CAREER IN DIGITAL MARKETING 

What happens , if you as freshers are going go  into market , you probably might some where range , If you are graduate , then people will , first of all , it will very difficult for you to find a   job , if you are graduate with digital marketing knowledge people are looking  for such kind of  job, As I ,told  you enough technical knowledge is need it , IT background is not needed it to enter into digital marketing ,If you use proper sense and using the techniques  right way , you will be definitely absorbed by market immediately .To learn digital marketing the sky is limit .

MAJOR ROLES IN DIGITAL MARKETING:

  • Digital marketing head or digital director

This is one of the most  highest position in digital marketing which is require 5-10 years experience in digital marketing .The role of digital marketing director is make various strategies that will more traffic or undertaking various marketing campaigns or improvement or updating the websites.  

  • SEM AND SEO  EXPERT 
A well developed website is no use if company do not have people to promote it. The major role  of SEO and SEM  are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.
  • CONTENT WRITER
 If you think you have good skills  to write a content better than what is already  on the web  than you are the right  person for this role.The role of content writer is to to write the content which is go viral in marketing and must ensure that content get well promoted  through SEO or following current content trends . For the role of  content writer you need proficiency of English  language and with good knowledge .The scope of content writer in digital marketing is very vast .

  • WEB DEVELOPER & WEB DESIGNER
These are the person who develops website and manage the website. As a web developer/designer, you’ll be responsible for designing, coding and modifying websites it appealing and user friendly. The knowledge of Java Script, J Query, HTML, CSS and web programming is required to get into this role and the salary of the web developer is 3-4 lakhs.   
  • SOCIAL MEDIA EXECUTIVE AND SOCIAL MEDIA MANAGER 
The role social media manager  in digital marketing is great .It is not limited to facebook or tweeting but more of it.The role social media manager is to check currents trends in social media  and make strategies or coordinate with content making or client servicing team  for creating  more quality content . The person who have knowledge about the various social media platforms or lot of creativity can seek their career in this job.

 As I  told you, right from beginning , digital marketing not only , gives the opportunity in terms of career growth,but as Entrepreneur.
If you deliver, some great content or writing some great content or providing great web pages anything,  you can earn , good as  freelancer , there are lot of persons who has  money to invest in digital marketing  bu do not have  knowledge.You have a great scope in making career digital marketing


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