15 Outstanding Free Digital Marketing Tools

 Free Digital Marketing Tools

Google Analytics

• Google Analytics –  one of the most   widely  accepted tool for analyzing  for our blog and websites .What is concept of google analytics .Its is  very  important tool in digital marketing . Its is very vast vast area the more you keep  learning about  it.The basic idea  of  google analytics  is to try and gather the data and try and gather the behavior of the person on your website , and try and understand how long is the person trying stay on your website and understand , from which page they are going  and coming or understand which pages  are most important  to you  which pages are least important , if people are getting dropping one of page , what will be the problem , is it the loading time, is it content problem , what was the actually issue  with that particular web page , you try and find .out.https://urdigitalisland.blogspot.in/2018/02/free-tool-in-digital-marketing-google.html
• Keyword Planner – Before we go to know about the  Free Digital marketing tool Google Key Word Planner , . Google keyword planner is  best  and popular Free Digital marketing  tool  for keyword research which enable user to check keyword ranking in search engine optimization . A Google keyword planner free digital marketing tool  allow  you to  check other metrics of the keywords such as CPC ,value , competitive value with other keywords, additionally  you can also check  which keyword is most popular keyword  and frequently  search by people , further you can also check new keyword and the their competitive keyword Google keyword Planner is the free digital marketing tool  and service of Google  but you have to make an account  on Google ad words  for using it. You can simply create an account on Google ad words by using Gmail Id.
• Buzz Sumo-mo helps provide more information to digital marketers through valuable content. It is obvious that content marketing is not only essential to SEO, but to digital marketing as well. The means that you must have access to useful and relevant content, and you must also stand out from the crowd.

  

  Buzz Sumo

  A particular topic or keyword may have done well in the past, and many people may have shared it… but if it has lost its popularity, then you are wasting time promoting it. It is here where BuzzSumo.com comes ..Just input the key phrase or long-tail keyword that you wish to promote… and you get a list of the most popular posts (related to your niche) that are currently trending. All you now have to do is to draft a suitable marketing strategy.
  

  
• Hoot Suite-Hoot Suite is one of those early multi social networking clients, which integrated most of the popular Social Media platforms. This helps businesses, SMEs, and startups to execute amazing social media strategies across their organizations… so that their message is converted into relationships that matter.This helps you manage all your Social Media accounts from one place, which itself save considerable time. The Free version permits the user to connect and manage up to three social media profiles…and comes with a 30-day risk free period.
  Hootsuite is an excellent SEO analysis tool for your social media accounts. In short, it is almost a necessary marketing tool for SMEs and startups in this digital age.



Similar Web 

• Similar Web -SimilarWeb, is an online digital market intelligence tool… that provides traffic and in-depth marketing insights for any website. With a single click, users can not only get a quick overview of a site's ranking and reach... but also its user engagement. By entering a specific website URL, or doing a category search by industry or country, users get access to data from the top 50 websites.

The tool displays Global, US as well as category rank… with snapshots of audience breakdowns… by countries and traffic sources. It also provides a rich visual dashboard with a wealth of data and metrics. While the free version enables you to compare two websites, you can compare up to five websites with the PRO version.

Boomerang

• Boomerang - Boomerang  is one the more unique and good email marketing services .... that allows you  to monitor  yor full campaigns with ease .Boomerang, an effective plugin for Gmail, will schedule outgoing emails to hit consumer inboxes at an optimum time… You can also set up the "boomerang" effect where you can have the outgoing email sent back to you when you haven't gotten a reply from the original recipient… thus making it an effective email follow-up reminder.Boomerang not only allows you to create and monitor your email campaigns with ease, but is also easy to integrate with your social media accounts… it also comes with a variety of reports, help, and support options. Highly recommended for email marketing, regardless of the user's level of experience with marketing and the internet.
• SEMrush-The SEMrush Tool helps to research your competitors' keywords and helps you dominate your niche in search rankings. Most digital marketers have indicated that SEMrush as one of the best SEO and competition analysis tool out there. Most of them also feel that it needs some expertise to get used to it.

  

  SEMrush

Canva

• Canva- Canva is a free simple graphic design tool for non designers to create info graphics as well as other presentations , visuals, and graphics.Canva has a huge range of info-graphics, images, visuals, layouts, templates… for your Social Media, Content Marketing, Blogging, and at times even Advertising needs. It is a much-needed free tool that simplifies the design process.

While some of them are free, the others cost a dollar each. The best part is that you can upload your images and apply text from using a gallery of fonts and text styles… and when finished, you can download these images or share them on Social Media.

Conclusion- The above mentioned are only a few of the many digital marketing tools that are available for Buisness  to  drive traffic .While some of them, if not most are free… some of these tools are definitely worth upgrading if your budget and digital marketing work increases. They will definitely pay off at some point in time. Whatever be the case, you can considerably improve your marketing capabilities and achieve better results for your company.

Remember, you don't have to break the bank to get hold of these free SEO digital marketing tools. I wish you great success, and hope that the above tools help you in your digital marketing efforts. Please feel free to add any other tool other than the above-mentioned 15 free digital marketing tools for SMEs and Startups, in the comments section below.