DIGITAL ISLAND

GOOGLE ANALYITC S one of the most   widely  accepted tool for analyzing  for our blog and websites . What is concept of google analytics .Its is  very  important tool in digital marketing . Its is very vast vast area the more you keep  learning about  it. The basic idea  of  google analytics  is to try and gather the data and try and gather the behavior of the person on your website , and try and understand how long is the person trying stay on your website and understand , from which page they are going  and coming or understand which pages  are most important  to you  which pages are least important , if people are getting dropping one of page , what will be the problem , is it the loading time, is it content problem , what was the actually issue  with that particular web page , you try and find out.  In the various forms  of report  the Google anatyics gives result as follows : Real time reports (Is which show you how many people are actually present on your website 

Digital marketing managers are the one who develop and complete marketing projects for the organisations according to their goals and values. The create efficient and effective advertising strategies in digital place so as to promote products or services of that particular organisation. The digital marketing managers main focus on increasing sales and brand loyalty and they do this  by doing events or campaigns so as to increase awareness about the brand. Digital marketing managers  have an expert-level knowledge about the e-commerce. They also posses Technical abilities. They are the masters of SEO (search engine optimization) as it is important to establish or maintain online brand recognition of a company. SKILLS FOR MANAGERS These skills are important for a DIgital Marketing Manager: Google Analytics Online Marketing Search Engine Optimization Social Media Marketing Google Adwords Email  SALARY OF MANAGERS The average pay for a Digital Marketing Manager is Rs 41

Google has taken a very good step to empower the small businesses in India, DIGITAL UNLOCKED is launched by google's CEO Sundar Pichai in January 2017, with the collaboration with the Indian school  of business and ministry of electronics and information technology to promote Digital awareness and help small and medium businesses startups to go digital India. Google has plan to touch the lives of around 51 millions business to go online . They provide both online and offline training  Google has partnered with FICCI ( federation of India for commerce federation of India and Indian school of business Hyderabad for training and certification . ONLINE -  https://learndigital.withgoogle.com/digitalunlocked CERTIFICATION  : OFFLINE - Google has also its offline centers in Chandigarh, Jalandhar, Jaipur, Haridwar, Bhuvershwar, etc here they offer 8 hr. sessions to SMBs. Google planned to conduct around 5000 workshop across 40 cities in coming 3 years. Cu

DON'T MAKE ME THINK by STEVE KRUG ABOUT THE AUTHOR: Steve Krug is an information architect as well as user experience professional which is based in Chestnut Hill, Massachusetts. He is the head of one man consulting firm which is called Advanced Common Sense. He also offers in-house consulting sessions and there he lectures on usability testing and also provides advice to clients on various web usability strategies. He has also published Rocket Surgery Made Easy:The Do-It-Yourself Guide to Finding and Fiximg Usability Problems in year 2009. ABOUT THE BOOK: In this book, Krug explains how to make things easy for visitors to your site by making sure everything on it is obvious at a glance and easy to find and get to. The book provides with clear, attractive, reader-friendly design. It's a quick read. It provides an excellent information for creating websites.  This book lays out some clear and obviously effective principles

Stukent is a firm believer in providing students with as much real world experience as possible in an academic environment. The mimic simulation platform features the world's #1 digital marketing simulation and the world's first social media marketing simulation. Founded by STUART DRAPER. Student experience the online marketing challenges that exist in real world yet in a controlled environment. Analyze make suggestions, test, learn from successes or failures and repeat.  https://www.stukent.com/ DIGITAL TEXTBOOK   LIBRARY All student digital textbooks are refreshed multiple times a year to keep up with the fast paced digital and social media industry. Textbooks contain lesson plans, video content, instructor notes and slides, case studies, quizzes and more. Founded by JEFF LARSON and STUART DRAPER . https://www.stukent.com/internet-marketing-textbook/ EXPERT SESSIONS Stukent brings speakers from those conferences to you and your students via web

Digital Marketing for Dummies About the Author: Ryan Deiss  is Founder/CEO of Digital Marketer.com. His pioneering digital marketing strategies have been directly responsible for hundreds of millions of dollars in online sales.  About the Book: This book is great for the small business owner who needs a online presence and sales strategy. This book provides a vast resource for anyone who wants to market a product or service online. This is the handbook every business owner and digital marketer should have on their desk.  It's true that digital marketing is continuously changing, but the tips, tricks, and methods in this book are going to be relevant in one way or another for years to come. This book is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business. The information is presented in 5 main sections: Part 1: Getting Started with Digital Marketing Part 2: Using Content to Generate Fans, Fol

Digital Vidya is a company built exclusively for digital marketing training .It was founded in 2009 by Pradeep Chopra and Kapil Nakra. They offer personalised digital marketing courses for marketing professionals, Entrepreneurs & students. I t is so brilliant to know that they have worked with over 10000 brands from diverse industry verticals, since its inception back in 2009 and They   Having trained over 20000+ professionals from 10000+ brands in more than 1200 training sessions . Digital Vidya has more than 38 lead trainers and 8 guest trainers. all trainers are experts in their subject.  All courses are online with no physical venue . all the courses come with 100% money back guarantee. You can either choose for a  mind  night training or weekend training.  IN 2017, It was rated Asia's no.1 training company by community portal master (CDMM) #DIGITAL MARKETING COURSES  OFFERED : The cost of the courses ranges from 11,900 to 49,900/- ·         CDMM

digital marketing Before  We  should know about the SEO as career  firstly we should know about what is SEO . Presently Search Engine Optimization (SEO) is turning into a perceived profession around the world. With bounty Search Engine Optimization (SEO) Career Opportunities accessible in all area's of business, so now Search Engine Optimization (SEO) is a favored profession decision accessible among more youthful understudies. This post educates all concerning the accompanying vocation openings and put some light on Search Engine Optimization (SEO). https://www.searchenginejournal.com/free-seo-resources/ What is Search Engine Optimization(SEO) Search engine optimization is method or techbique of Site improvement – SEO is Method or system of enhancing your site pages to be found by the web indexes like Google, Yahoo, and Bing and so on. SEO is science or art. The science part of Search Engine Optimization (SEO) manages innovation and all the building and details of a site,

Simbound(2012)  is the first product of the business simulation genre that addresses the digital/online marketing subject in such a functional way. Aspiring e-marketers can use the serious game to enable and improve comprehension of a multitude of digital marketing skills including decision reasoning, cost/benefit analysis, budget administration, audience targeting, and much more. The application also allows performance tracking by professors that can get real-time feedback on what their students are working on and what the impact of their decisions are. The transition is easier from play to practicing in a professional setting than with other business simulations because here the practice environment is very similar to the working environment (same options, same processes, same metrics etc). Students complete the simulation with a developed analytical mindset that will allow them to better contemplate the consequences of their actions Simbound provides a virtual simulation spa

Fundamentals of Digital Marketing by Puneet Singh Bhatia About the Author:  Puneet Singh Bhatia is a digital marketing and media professional and is having 13 years of experience. He  provides marketing consultations, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. He  has also led digital marketing projects across social, search, display, mobile, video, programmatic among other areas of digital marketing. You can also visit the Linkedin profile of the author at this address  https://in.linkedin.com/in/mrpsbhatia About the book: This is a comprehensive textbook that  explains the fundamentals of the digital marketing in a very simple and informative way. Key terminologies are explained very well.This book is for the students as well as for  the entrepreneurs and the business owners who like to

ITS TIME TO GO DIGITAL  Before we go to know about the digital marketing, First  we should know about  marketing . WHAT IS MARKETING Marketing is nothing but a concept where ever you have, if you have an product or if you have an service  and you want to sell it to your a customer so, you pro bally need  marketing. Marketing is very crucial aspect of management, where its is needed to promote sales for your product & services. Its is integrated part of business, Nobody actually can eliminate the aspect of marketing. If there is no marketing, the company will not probably exist. WHAT IS DIGITAL MARKETING The process of reaching out to and engaging with your customer or user through digital media it can be (Internet, Email, Mobile.........) Digital Marketing is everything about letting people know what you want to tell them. Marketing is about providing information and digital is a way of doing it. Whether you use a computer, phone, tablet, anything digital to